In conversation with Wynk Collaborative
Wynk began working with us in 2023, starting with 71 Robinson. What drew them in wasn’t just the aesthetic of our early stores, but the challenge behind them. How do you hold onto a set of constants, yet make every new space feel different? How do you evolve without losing identity? That tension has defined every project since.
71 Robinson marked a subtle shift. While still grounded in our minimal foundations, the space leaned slightly more experiential. Being in the CBD, the rhythm was always going to be takeaway or brief coffee conversations. Seating didn’t need to be dense or overly fixed. The layout responded to the pace of the area, allowing the space to breathe while remaining functional.
At Heeren, the thinking shifted again. The focus became the surroundings; how the store could work with the existing environment and contribute to the neighbourhood rather than feel separate from it. The intention was to build a sense of belonging within the space it occupied.
One idea continues to guide Wynk’s approach: every store should be distinct, but still feel familiar. Interesting, but never try-hard. Designed with purpose, and with thought behind every decision.
Materiality plays a central role in that balance. The materials are honest and straightforward, reflecting the ethos of Alchemist. Stainless steel forms a consistent base across stores, a disciplined and durable foundation that reinforces cleanliness and precision. Against that, natural materials and textured finishes are introduced to soften the space, adding warmth and contrast. The result is a place that feels grounded and comfortable to sit in, not overly polished or clinical.
There is also restraint in the design philosophy. Design does not need to demand attention. If someone simply enjoys a good cup of coffee in the space, that is enough. It is meaningful when people notice small details, but the priority remains clear: the coffee and the people preparing it should take the lead.
Ultimately, the role of the space is to support. The product should be visible and unobstructed. The barista should remain central. The design exists to let the coffee speak for itself.
A reminder that coffee can be both easy to enjoy and full of character at the same time.



