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Chapter 1

From Day One

Alchemist was founded in 2016, beginning with our first coffee bar at International Plaza. The space was intentionally simple — built to focus on one thing, and to do it well: serving quality coffee.

Every element was chosen with clarity in mind. The bar itself was designed as a point of interaction. Positioned at the front of the space, it ensures that the first thing you encounter upon entering is the barista; a greeting, a moment of welcome. The espresso machines face away from the customer, a quiet statement of confidence in our cleanliness and craft, and an intentional move towards openness. The open bar became a way to remove barriers, allowing conversation, trust, and familiarity to shape the experience.

 

 

The Design

The black-and-white letter board menu reflected our desire to keep things simple and legible. Stainless steel counters and clean wooden shelving were selected not for decoration, but for their pragmatism. Materials that were honest, durable, and fit for purpose. These decisions formed the foundation of our brand identity, elements we’ve carried forward and kept consistent across every store since.

 

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Our Commitment

When we opened in 2016, third-wave coffee culture was at its peak. Cafés were appearing everywhere — and disappearing just as quickly. Along the same stretch at International Plaza were traditional and commercial cafés, rooted in earlier waves of coffee culture. This landscape pushed us to define ourselves clearly, not through scale or spectacle, but through focus.

We wanted to distil the essence of third-wave coffee, its commitment to quality, and make it accessible. To strip away what felt exclusive or intimidating, and to present good coffee in a way that felt everyday, approachable, and human. 

From that first space, our philosophy took shape: to remain grounded in simplicity, to serve quality coffee with clarity, and to build something that could last by being open to all.

10th Anniversary Exclusive Coffee Set

這組週年咖啡,記錄著我們對咖啡理解逐漸展開的過程,也持續影響著我們如今如何烘焙、沖煮與分享咖啡。

 

最初,我們從穩定而熟悉的風味開始。隨著時間推進,好奇心則帶領我們接觸更多具表現力的咖啡。如今,我們依然重視風味中的舒適感與熟悉感,同時也擁抱更多新的風味樣貌。這組咖啡,也將一路以來累積的理解重新帶回現在。

 

提醒著我們,咖啡可以在容易享受的同時,依然保有鮮明的個性。

Next Chapter

Simply Coffee

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